‘Freedom From’

When LegalZoom launched their first-ever free LLC product, we wanted audiences to truly feel what it would be like to be their own boss.

"Freedom From..." was a paid campaign built around a simple insight: launching your LLC is a declaration of independence. Through editorial photography and bold on-screen typography, we followed three entrepreneurs living life entirely on their own terms and let the copy do the rest.

Freedom from rigid schedules. Freedom from gray cubicles. Free to be your own boss.