NBA | Be Your Own Boss

When the NBA teamed up with LegalZoom to inspire audiences to start their own business, I had one question for the athletes: What kind of boss would you be? Turns out, professional athletes have some pretty wild ideas about running a company!

We shot during NBA All-Star Weekend, which meant we had only minutes with each player. Despite the time crunch, we captured some outrageous videos that truly make me smile every time I think of them.

What came out the other side was something I'm genuinely proud of: a campaign that brought together legends and rising stars, united by one idea — that anyone can be their own boss.